期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Protonegotiation management, as part of successful negotiations of the organizations, is an issue for analysis extremely
important for today‘s managers in the confrontations generated by the changes of the environments in the period of transition
to market economy and the economic crisis we are going through. Marketing researches have identified many techniques and
method of analysis of clients preferences correlated with the attributes of the products and services and the positioning or
repositioning of new products on the market. This article will try to prove the importance of protonegotiations in the business
system, it will point out the fact that protonegotiation may lead to a sales forecast for the offered product or service. The
results of the protonegotiations in different moments of their development can also be used as method of analysis of the
competitive environment that competition carries out its activity in.
