期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：One of the most significant changes in the practice of marketing during the last decade in the shift in emphasis from a
transaction orientation to the customer relationship management (CRM). Customer relationship management consists of the
processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used
to support these processes; information about customers and customers interactions can be entered, stored and accessed by
employees in different company departments.
