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文章基本信息

  • 标题:SERVICE QUALITY IN THE AUTOMOTIVE INDUSTRY
  • 本地全文:下载
  • 作者:Zima Liliana Adela
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2009
  • 卷号:XVIII
  • 期号:04
  • 出版社:University of Oradea
  • 摘要:Every company and every team must be concern today about the quality of services because is a perfect correlation between the level of the ―First Time Service Quality‖ and ―Customer Loyalty‖. We must answer many questions regarding our customers: Who receives directly the products of services that you produce? How does your customer use that you produce? What would happen if you did not do your job right? How do your errors affect them? How do you find out if you are not meeting the needs or requirements of your customers? How far beyond your immediate customer can you trace the effect of what you do?
  • 关键词:service quality, customers expectations, customer loyalty, service satisfaction survey.
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