期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Today, marketing is essential to any educational institution of higher education, so much as it is imperative that the needs of
potential candidates to be identified and satisfied in a manner which will generate long-term effects (post-graduation), may
particularly with regard to continuing education and voluntary classification in communities Alumni.
Because the marketing education undertaken to end in attracting and maintaining a higher number of students, institutions of
higher education need to know and to understand better how the criteria of choice, expectations and sources of information
used by prospective candidates.
That is why, the general objective of this study is investigating and analyzing the items listed above (criteria of choice, sources
of information, expectations, etc.) and charting directions of strategic and tactical support for higher education in marketing
education.
关键词：educational marketing, institution of higher education, marketing research.
