期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：SMEs play an important role in fostering variety, self-fulfillment, and independence in society as well as essentially
contributing to social and local integration. Because the tourism sector, especially the hospitality industry, in Europe is
dominated by SMEs, inevitably each tourism destination represents an amalgam of the SMEs providing tourism products and
services. SMEs are also claimed to be a key factor in the development of tourism destinations, but they also face a number of
challenges. Implementing marketing strategies in real-life SMEs firms overcome the talking-doing gap and the problems
created by a turbulent environment and by the weaknesses of the firms‘ structural and systemic mechanisms.
关键词：small medium-sized enterprises, tourism, performance, Internet
