期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Marketing research is the activity through which, by using methods and techniques of investigation, specification
measurement, data collection are made, as well as analysis and interpretation of information marketing units required for the
knowledge management environment in which it operates, opportunities are identified, alternatives, marketing actions and
effects are evaluated. Marketing research has a sphere of extremely wide coverage. We could say that there is no area of
business marketing which is not subject to investigation and research.
关键词：qualitative research, National Public Television, audiovisual and cultural field, television broadcasting market, the
nature of the TV audience
