期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：PETROM SA represents an oil company which acts on a tough competitive market, characterised by international risk factors.
Thus, its results and performances are influenced by the quotations of the oil prices, technological development from the
alternative energy area, the financial crises, the evolution of the main foreign currencies related to the national one. Into this
area of activity, the central and east European market is characterised by the consolidation of five major groups: OMV
Austria, PKN Orlen Poland, MOL Hungary, LUKOIL Russian Federation and ROMPETROL SA.
The strategies of some of them, conceived in order to dominate the indigenous oil market, can succeed only if they manage, in
the same time with the market development, to attract PETROM SA customers. Thus, the main threat for the Romanian
company is represented by the competition, which succeeded to consolidate its presence and position in the field while the
national company has been massively restructured after it has been taken over by the OMV.
