期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Research and practice indicate that the main features of high tech markets are dynamism and complexity. These features result
in a changing target market over the life cycle. The complexity of the high – tech product influences the market acceptance in
different ways. As high tech products are more complicated, they require greater customer education and more product
information. This necessity results in greater effort on the part of marketing to adequately convey the necessary information as
well as greater effort on the part of the consumer to digest the information.
The concept of ―speed‖ defines the high tech markets and is explained by increasing competition and the continuous evolving
expectations of customers. To all of this, we remind the higher levels of risk for both the customer and the producer on the
high-tech markets. Consumption of high-tech products will continue to grow in the near future and it is very necessary for the
producers and retailers to study and understand the high-tech consumers‘ behavior.
关键词：: high-tech, consumer behavior, decision process, adoption process
