期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：In modern thinking, the concept of ―manager in charge with understanding the client‖ is the person who leads a brand new
department, which combines the marketing research and the clients‘ database. Some organizations consider ―the
understanding of the clients‖ just a new name for the marketing research, probably sustained by the data obtained from
databases. Understanding the clients can take two form, on one hand in can be a moments inspiration or a revelation which
can lead to certain opportunities and on the other hand it represents the ability of clearly perceiving a hidden truth about the
consumer and the market and which helps the decision making process. Basically in the client orientated organization,
understanding the client is a determining element.
关键词：Client experience, managing the client‘s experience, key-moments of the truth,
