期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Making the contemporary world become aware, under the impact of the current economic crisis effects, resulted in increasing
the pressure exerted by the society on the field for economic affairs in order to review its fundamental mission in terms of a
larger responsibility.
Thus, the contemporary organizations must contribute, in developing their activities, to the protection of the natural
environment integrity, to the creation of a business environment that works with the observance of the ethical principles and to
the improvement of the social conditions, in the communities where they operate. To achieve this desideratum, the
contemporary organizations must develop social policies integrated in their business strategy, on long term.
关键词：corporate social responsibility, company‘s social policy, business ethics, marketing research
