期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Within the last two decades, service quality has become a main interest in the industrial world especially in the service
industries. The key to success in winning the global competition now and in the future is to have high quality service. High
quality of service is believed to influence over customer value and customer satisfaction, and furthermore customer
satisfaction will affect customer loyalty directly. Therefore, the importance of service quality, value, and customer satisfaction
seems justified to the survival of service companies, including the banking companies.
