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文章基本信息

  • 标题:ASPECTS OF PERMISSION MARKETING
  • 本地全文:下载
  • 作者:Morozan Cristian Enache Elena Ţinteanu Bogdan
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2009
  • 卷号:XVIII
  • 期号:04
  • 出版社:University of Oradea
  • 摘要:It‘s time for the Romanian organizations to know what foreign companies have found along time. Without innovation, a company cannot survive! The innovation index is different from a sector to another, achieving, for example, even 100% in the field of read-made clothes. Innovation is like a breath of oxygen in a world which becomes extremely exigent and materializes in a new solution from any point of view (technological constructive, creative, organizational etc.), an improvement without pretending to be unique, which the companies throw on the market to ensure success and their chances in future. Although innovation is something more than staying on the spot, but it must be also mentioned the fact that more than half of innovations do not enjoy success.
  • 关键词:permission marketing, interrupted marketing, customers, advertisement
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