期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：This paper identifies drivers of the corporate social responsibility as a factor to create a good market position of small and
medium – sized enterprises. An important challenge for a company in getting success is to respect diverse cultures and
workforce environments and start forming a social consciousness. Companies that are investing in employees have as a result
a growth of the work productivity and the creation of a new image of the organization in the business field.
关键词：corporate social responsibility, SMEs, image, brand value, customer satisfaction
