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  • 标题:ONLINE ADVERTISING – A STRATEGIC TOOL FOR THE BUSINESS
  • 本地全文:下载
  • 作者:Orzan Gheorghe Jeleriu Daniela Claudia Orzan Mihai
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2009
  • 卷号:XVIII
  • 期号:04
  • 出版社:University of Oradea
  • 摘要:Well designed and directed, advertising is complex communication, a bridge between companies and consumers. To create an efficient advertising campaign, it takes inspiration, professionalism, and passion. New ways of marketing and advertising online prevail over traditional marketing, creating interesting experiences for consumers by means of video images. Interactivity is frequently used in modern marketing. In a new advertising era of Web 2.0 advertising online, organizational management, sales people, or customer relations representatives must take into consideration this explosion of information generated by consumers, and the way they are highlighted by means of brand-related perceptions. Web advertising uses the advantages of today's technology, so that people who create it can use their creativity and passion in moulding the cold clay, thus designing a new world full of color, light, and images.
  • 关键词:Internet, web marketing, web advertising, advertising, web 2.0, e-business.
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