期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：This paper is grounded on the premise that ―the species which survived are neither the smartest nor the stronger; are those
with great capacity of adaptation to change‖.
In the economic crisis context, companies are forced to learn the survival lesson and to find their own path through downturn.
Even if two crises are not the same, the experience of previous economic crisis show that each crisis has its winners – that
companies which grow in stressed times. Also the experience shows that these winners understand and adapt better to the
behavior‘s change of their customers in downturn context. In our paper we will emphasis the reaction of the consumers in the
economic crisis context and how their behavior changed taking into account two factors – risk aversion and risk perception.
