期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：An exhibition event should not necessarily bring benefits. It is considered an investment in terms of image. However, costs
must be covered and a profit margin should exist. This would ensure funds for the next edition. A general audit of the success
of an event certainly includes control of the following processes: preceding the event, implementing it and follow-up; effects
generated and the assessment of the aspects of the cost-utility relation; event efficiency. In the auditing process control lists,
work plans, questioning techniques and observation, and a few measurement techniques may be used, such as the silent
shopper/mystery shopper procedure, the sequential events method, and the critical incident technique.
关键词：fairs and exhibitions, exhibition auditing, auditing methods and techniques
