期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of
persons, the idea that there isn‘t an objective reality and that the entire world is actually inside our mind, it is the sum of our
exclusively subjective perceptions.
The science that studies these aspects at a biological and theoretical level is neurology. Neurology and marketing have
recently „met‖ in a series of studies resulted out of curiosity and the desire of knowledge leading to the „birth‖ of the
neuromarketing term.
关键词：neuromarketing, fMRI(functional Magnetic Resonance Imaging) technology, ―buy button‖
