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  • 标题:A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS CASE STUDY: RESEARCH OF THE DEMAND FOR HOUSING IN RESIDENTIAL COMPLEXES IN ORADEA
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  • 作者:Pop Al.Nicolae Fotea Ş. Ioan Mihoc Florin Pop N.Liviu
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2009
  • 卷号:XVIII
  • 期号:04
  • 出版社:University of Oradea
  • 摘要:On the basis of increased complexity of the exchange mechanism, at the beginning of the third millennium the contemporary marketing suffers some physiognomic changes. Holistic orientation of the contemporary marketing is imposed by the new dimensions the organization ought to take into account in its attempt to meet the costumer‘s needs. Marketing of luxury products constitutes a favorable environment for applying relationship marketing in particular, and requires, in general, a holistic approach.
  • 关键词:relationship marketing, holistic marketing, luxury marketing, residential complex, research on perception of luxury
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