期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Positioning is a very important marketing concept. Thus, it is our opinion that any student who graduates the first 3 years
cycle should know the fundamentals of positioning. Unfortunately, this concept still doesn‘t have a clear place in the
marketing faculty‘s syllabus and, as a result, it‘s not properly taught. The research is focused on determining the students‘
current level of understanding regarding the positioning concept and on identifying possible solutions for the future.
