期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Before a company can proceed with marketing, it must first establish what markets and needs it wishes to serve.
Marketing is essential for any company seeking to take advantage of its
In the first stage, a company‘s task is to develop a global strategy which includes marketing strategy.
This paper starts from the importance of a good marketing communication strategy in the general activity of a company.
