期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：The paper approaches the main promotion strategies used by companies that provide health-care services. The promotion
represents all the efforts of an enterprise to positively influence the buyers‘ opinion regarding the products and/or services
that are traded at a given time, this being its main objective. The strategies laid down in this paper refer to the services‘
quality, to the promotion of packages of health-care products and packages which target the employees. The closing of the
paper makes a few recommendations that will surely contribute to a better functioning of the medical services at local and
national level.
