期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：The enterprises‘ offensive in various markets is focused on a package of ―services‖ that integrates – more than ever before –
the observance of terms and vivid contacts between enterprises and customers. Metaphorically, we could say that services
rendered to customers is a window between the market and the enterprise‘s value creations. From this perspective, the quality
of commercial services is a key factor of success that ensures a competitive advantage to any enterprise opting for a strategy
focused on expanding and developing the portfolio of services rendered to customers.
Bringing the commercial services rendered by members of a distribution channel into focus, the authors try to answer - on the
basis of pertinent bibliographical sources - the following questions: What does the notion of commercial service rendered to
customers mean? How can we assess the performance of the enterprise (service provider) from this perspective? How can we
actually measure the performance of the commercial service rendered to customers?
关键词：: commercial service, support logistics, quality of commercial services.
