期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Electoral marketing is undoubtedly among the most challenging fields for a modern day marketer and also one of the most
unforgiving markets. The large amount of resources concentrated over a relatively short period of time and the remarkable
speed of reaction involved are the key elements that require scrupulously plan. One of the most recently approached product
strategy in electoral marketing involves the facial characteristics of the candidate and how they can influence the
communication with the electorate. In order to see what faces does the Romanian electorate like for its politicians 10 groups of
12 people developed their own ideal face for a brand new politician. Those portraits were then analyzed using scientific
patterns and so a number of rather interesting characteristics was obtained and compared with the results of conventional
researches.
