期刊名称:Annals of the University of Oradea : Economic Science
印刷版ISSN:1222-569X
电子版ISSN:1582-5450
出版年度:2009
卷号:XVIII
期号:04
出版社:University of Oradea
摘要:Recently, the web is becoming an important part of people‘s life. The web is a very good place to run successful
businesses. Selling products or services online plays an important role in the success of businesses that have a physical
presence, like a retail business. Therefore, it is important to have a successful website to serve as a sales and marketing tool.
One of the effective used technologies for that purpose is data mining. Data mining is the process of extracting interesting
patterns from large databases. Web mining is the usage of data mining techniques to extract interesting information from web
data. This paper presents the three components of web mining: web usage mining, web structure mining and web content
mining and the main data preprocessing tasks for web usage mining.