期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2002
卷号：XI
出版社：University of Oradea
摘要：Objectives give direction to the marketing efforts of every organization. All people within an
organization shouldshare a sense of purpose about the values of the business and what the business
should achieve. To give individuals more specific guidance about what they should be achieving,
objectives need to be set. Tthis paper presents how they shoul be set.
