摘要：The study develops the relationship between CIS program infrastructure
variables and satisfaction/return among a sample of CIS alumni. The study is unique in
its macro variable orientation and includes such infrastructure variables as faculty,
technological support, placement services, overall curriculum, etc. The study addresses
the tenets of services marketing with respect to the attributes and features that influence
consumer satisfaction. The results of the analysis explain sizable variance (61.6%) and
key predictors are identified, mainly “overall curriculum.” The study adds to the arsenal
of outcome assessment approaches and provides a platform for improvement that may
influence program satisfaction/return
