摘要：The Internet and the Web have grown as e-commerce vehicles for reducing
costs, increasing value chain efficiency, building customer relationships, trading
information and ideas, strengthening brands, and generating revenues. As e-commerce
grows, businesses need to be prepared to meet these changes by upgrading their
business rules, practices, and systems. This article examines ten current e-commerce
practices and discusses how to fine-tune these practices for increased success and
usefulness. The ten e-commerce practices are: (1) evaluate and maintain customer
lifetime value; (2) maximize loyalty and trust; (3) focus on improving the customer
experience; (4) get personal; (5) balance online and human interaction; (6)
communicate effectively; (7) maintain your website; (8) keep up with pricing, payment
trends, and ROI; (9) invest in customer service; and (10) use CRM tools to bring it all
together.
