摘要：The objective of this research is to explore marketing practices in the hospitality industry
in terms of product offering, pricing, and promotion along with the relationship of customers’
satisfaction with such practices. The study was limited to the hotels and resorts that provide
sleeping accommodations and meal options in ChiangMai. The respondents are 189 clients who
checked-in during the research time period and 19 owners/managers of these businesses. The
findings show that the hotels and resorts are mostly sole proprietorship, and most managers are
college graduates and female. They offer discounts, assist and greet customers, work in a friendly
manner, and provide clean rooms. Also, no significant relationship was found between the level
of marketing practices and the business-related factors. Likewise, there was no significant
relationship between the level of customer’s satisfaction and the marketing practices.
Implications and recommendations are provided for managers.
