摘要：Many important strategic decisions made by business owners in the early stages of
operation are both commonly encountered and have important consequences. These decisions
relate to the initial configuration of the business regarding the initial business scope and size and
procurement of the resources necessary for that configuration. A logic-based decision-making
process including information search and analysis can be very complex and time consuming.
Small business owners frequently face conflicting demands for time and cognitive resources
from their family and their developing business that adversely affect their ability to perform both
roles effectively. One adverse effect is an impediment of their decision-making processes by
both reducing the time and attention available to properly gather and analyze information for
each major business or family decision and by increasing the number of major decisions to be
made. This study assessed the effect of work family conflict on the information search behavior
in a sample of female entrepreneurs that recently started childcare businesses and found evidence
of a significant negative relationship between work-family conflict and the use of professional
advisors as information sources when making important startup decisions
