摘要：We identify the competitive advantage of a tourist destination from a double perspect-
ive: the critical contribution of the employees and the ICT impact on promoting and
selling the destination. Research methodology includes "bottom to top” analysis of the
mentioned indicators. Thus, results include the eficientisation of tourist businesses and
destinations due to both human element development and ICT. Two essential basis of
the competitive advantage are isolated: differentiation and cost advantage. ICT cre-
ates a series of new working types through new applications and its use in manage-
ment and distribution of key functions such as yield.
关键词：Tour ist dest inat ion, compet i t iveness, t raining and educat ion, in-
format ion technology.
