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  • 标题:TV-broadcasting competition and advertising
  • 本地全文:下载
  • 作者:Jean J. GABSZEWICZ ; Didier LAUSSEL ; Nathalie SONNAC
  • 期刊名称:CORE Discussion Papers / Center for Operations Research and Econometrics (UCL), Louvain
  • 出版年度:2000
  • 卷号:2000
  • 出版社:Center for Operations Research and Econometrics (UCL), Louvain
  • 摘要:We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV-viewers will have to attend at equilibrium. Finally, we examine how a government’s regulation of this quantity will affect programs’ selection by the channels.
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