期刊名称:CORE Discussion Papers / Center for Operations Research and Econometrics (UCL), Louvain
出版年度:2000
卷号:2000
出版社:Center for Operations Research and Econometrics (UCL), Louvain
摘要:We analyse the rivalry between two TV-channels competing both on
the market for audience and the market for advertising. We identify the
nature of TV-programs emerging from this competition, and the quantity
of advertising that TV-viewers will have to attend at equilibrium. Finally,
we examine how a government’s regulation of this quantity will affect
programs’ selection by the channels.