The contemporary egocasting phenomenon puts, once again, television in the very heart of scientific questioning. In which way are the recent social web developments, based on manifestations of self-production, diffusion e consumption of hedonistic and egocentric multimedia content, affecting the architectural core of traditional TV? How is the old apparatus reacting and adapting its continuous temporal flow contents to the hypermodern challenges? Is the so-called ‘post-television age’ the answer to our questions?
In fact, what we seek by working in this field of research in our PhD thesis, is to look for the signs that build a theoretical idea we are willing to develop. We must not ignore the important role played by technology, but our main argument relies on a refusal of a pure deterministic thought that is pointing out to an almost inevitable scenario that condemns the ‘new’ TV to a mere existence within the digital interactive hi-tech framework. We think that an accurate analysis of TV’s more than a half century history will guide us to a slightly different approach, more able to realistically incorporate the actual media convergence inputs into the apparatus evolution. As an interpretative solution we are defending a concept we call the ego TV, mainly built around the concepts of hypertelevision and the theoretical discussion of post-television. By doing so, our aim is to establish an empirical questioning dealing with the visible changes in the apparatus configuration, namely, those that are directly affecting one of its productive nucleuses: the newsroom.