This article aims at establishing a profile of the reader and the forms of news production of the daily news journalism portal, developped at the Federal University Of Santa Catarina by the Center of studies and Hipermedia research applied to journalism. Our project is to follow the record of the portal writing its history from the very begining, analyzing its processes of news production (audio, video, text and hipermedia) and their changes out of their interbreeding and support combination in the same environment, having the reader as reference.