标题：A DISCUSSION CONCERNING THE ETHICAL INVESTMENT FUNDS IN THE LIGHT OF THE LITERATURE OF CORPORATE SOCIAL RESPONSIBILITY – CONSIDERATIONS AND PROPOSAL FOR A RESEARCH AGENDA
摘要：This paper aims to analyze how national banks developed socially responsible investment funds, also known as ethical funds, in the light of the literature of corporate social responsibility. In doing so, it was sought to analyze the characteristics of these funds and also discuss the CSR in an extremely competitive and unstable business context. The road layout to accommodate this goal was: a literature review concerning the concept of social responsibility in enterprises and its consequences; the relationship between this literature and marketing; the verification of the CSR use by the banking sector; the research of ethical funds in the national market and the comparison between the literature and the data obtained regarding these funds. This paper also pointed out directions for a research agenda, based on some questionings and limitations that indicate the next steps for a research on the topic.
