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  • 标题:S e c t i o n 7 Advertisement Strategies of Businesses
  • 本地全文:下载
  • 期刊名称:Information and Communications in Japan
  • 出版年度:2006
  • 卷号:1
  • 出版社:Tokyo
  • 摘要:1 Network use for advertisement As consumer’s information activities by using networks become more active, companies are also trying to use networks more aggressively in the development of their business. They are providing information directly to the consumers by their active use of homepages, blogs, email messages, and other Internet tools; they are able to get information directly from the consumers and reflect the feedback for their own business development.
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