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  • 标题:Making Product Recommendations More Diverse
  • 本地全文:下载
  • 作者:Cai-Nicolas Ziegler ; Georg Lausen
  • 期刊名称:Bulletin of the Technical Committee on Data Engineering
  • 出版年度:2009
  • 卷号:32
  • 期号:04
  • 出版社:IEEE Computer Society
  • 摘要:Past research in recommender systems has mainly focused on improving accuracy, i.e., making each single recommendation get as close to the user’s information need as possible. However, while this ap- proach works well when focusing on single recommendations as atomic entities, its usefulness to the consumer appears limited when considering entire recommendation lists along with their overall util- ity, which often appear to provide rather an unbalanced diet to the user: Recommendation lists seldom reflect the consumer’s entire spectrum of interest but rather hook on to small portions that appear partic- ularly favorable with regard to accuracy optimization. We analyze the diversification issue in detail and present a framework that is geared towards making lists as interesting and colorful as possible, trading a minimum of accuracy in exchange for the gain in diversity. Empirical evaluations aiming for actual user satisfaction underpin the cogency of our approach.
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