摘要：It is almost impossible to talk about modern business without mentioning electronic
business, electronic marketing and contemporary e-advertising models. E-advertising can be
viewed from a number of aspects. The development of the Internet and its services, as well as
the advancements of cutting-edge information technology, are making room for new,
sophisticated business solutions in e-advertising. Among the various types of advertising, e-
advertising on so-called indoor and outdoor multimedia networks of diverse characteristics is
popular today. Attention is focused on promoting e-advertising as an increasingly prevalent e-
marketing activity. This paper explores this new approach, business model, and results of
research analysis.
关键词：Indoor MultiMedia Network, Internet - Remote Control, Analysis
