期刊名称：Informing Science: The International Journal of an Emerging Transdiscipline
印刷版ISSN：1547-9684
电子版ISSN：1521-4672
出版年度：2009
卷号：12
页码：159-159
出版社：Informing Science Institute
摘要：Numerous studies have examined and predicted the usage of e-commerce Web sites using the
Technology Acceptance Model and its primary constructs of perceived usefulness and perceived
ease of use. Smith (2008) conducted an empirical study of four e-commerce Web sites with participation
from a unique and often understudied segment of the population – the senior generation.
In addition, he called for additional research on the same e-commerce Web sites with participants
from today's student population, a generation that has grown up with computers and the
Internet. During the Spring 2008 semester, the authors duplicated Smith's research and conducted
a field experiment with a purposeful sample of students enrolled in four courses in the School of
Information Technology at Macon State College. Consistent with the conclusion by Smith, of
significant worth is the test of the robustness of the Technology Acceptance Model (TAM) when
applied to e-commerce adoption by both the senior generation and the net generation. The model’s
predictive and explanatory capabilities still hold true. This is the only study we know of that
compares two generations and their perceptions of e-commerce Web sites.
关键词：Technology Acceptance Model, Web site usability, E-commerce, Senior generation,
Net generation
