摘要：In this study, the authors identify twelve dimensions of cyberspace on the Web through factor analyses of data generated by coders of web sites. A lengthy list of Web site attributes is summarized in twelve dimensions. As in previous analyses of differences among entities, overall evaluation accounts for the largest share of variance. The cognitive and affective elements of this dimension distinguish Web sites that attract from Web sites that alienate potential users. The remaining dimensions -- Outreach, Expertise Requirements, Completion, Local vs. International, Power Consumption, Accessibility, Contact Options, Text vs. Pictures, Complexity, Foreign vs. Domestic Origin, and Pop-up Windows - summarize objective properties of Web sites themselves. These properties may be desirable or undesirable depending on the background, needs and purposes of the individual Web user, and upon the nature of the usage situation. All twelve factors have managerial and theoretical implications that are discussed by the authors.
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