摘要：Aging is a regular and inescapable process that causes some changes on psychology, intelligence qualifications and social relations of people. Importance of clothing increases during elderly stage due to physical changes at the body and limitations arising body changes effect clothing preferences. It has been tried to determine clothing buying behavior of more than 60 years old man consumers in this investigation. The aim of this investigation is to evaluate after determining clothing buying behaviors of elderly man consumers and offer some suggestions to consumers and producers according to the results. Material of this investigation is consist of data obtained questionnaire forms that are carried out 840 voluntary people from more than 60 years old ready to wear consumers living different regions (İstanbul, Ankara, İzmir and Adana) of Turkey. According to the data derived from this questionnaire form, clothing buying behaviors of elderly men consumers have been determined and evaluated scientifically. At the end of the investigation, it has been revealed that elderly consumers have had some difficulties while buying clothing and they need various model clothing that available on their bodies. Under favor of the results, it has been offered some suggestions to manufacturers and elderly man consumers who buying clothing.
关键词：Elderly Men ; Clothing ; Consumer ; Buying ; Marketing
