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  • 标题:PERAKENDECİLİK SEKTÖRÜNDE KENT BAKKALLARIN REKABET GÜCÜNÜN ANALİZİ: İZMİR ÖRNEĞİ = THE ANALYSIS OF URBAN GROCERIES IN RETAIL SECTOR: EXAMPLE OF IZMIR GROCERIES
  • 作者:Aykan CANDEMİR
  • 期刊名称:Ege Academic Review
  • 印刷版ISSN:1303-099X
  • 出版年度:2010
  • 卷号:10
  • 期号:1
  • 页码:211-238
  • 出版社:Ege University, Faculty of Economics and Administrative Sciences
  • 摘要:Developments in the retailing sector in Turkey have resulted in rapid changes in traditional shopping and consumption patterns and thus chain supermarkets and big retailers emerged in the last 25 years. The groceries, being the smallest among retailers, are having hard times against their competitors, failing in their attempts limited financial resources and thus coming to the point of bankruptcy. Although their worsening situations, groceries still keep the highest percentage among as the number of retailers. This study aims to explore the current status of the groceries and analysis of the competitive environment as well as the effects of competition.
  • 关键词:retailing ; grocery ; competition ; competitive strength ; marketing ; perakende ; bakkal ; rekabet ; rekabet gücü ; pazarlama
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