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  • 标题:Market Analysis of Student,s Attitudes about Credit Cards
  • 本地全文:下载
  • 作者:J.C. Arias, Robert Miller
  • 期刊名称:Business Intelligence Journal
  • 印刷版ISSN:1918-2325
  • 出版年度:2010
  • 卷号:3
  • 期号:1
  • 页码:23-36
  • 出版社:Business Intelligence Service
  • 摘要:The attitudes of students to the use of credit cards is a complex subject, one that when measured needs to combine both demographic and attitudinal data to provide a complete picture of the topic. For this specific research project, fifty students, 25 of which were men and 25 women, were interviewed, and their responses entered into SPSS Version 14 and analyzed using frequency distributions and crosstabulations. The result is a report that provides a fascinating glimpse into the attitudes of students with regard to credit cards.
  • 关键词:Market ; Analysis ; Student,s ; Attitudes ; Credit ; Cards
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