摘要：This paper is written by the founding editor of the electronic scholarly journal the International Journal of Baudrillard Studies (IJBS): www.ubishops.ca/baudrillardstudies. While it will be of interest to persons with a general interest in electronic publishing, it is aimed primarily at those who may be contemplating the launch of an electronic journal. The paper focuses on several key interdependent factors in pre-launch planning: a good idea confirmed by peers, an editor committed to the success of the publication, gaining acceptance in the field, finding high-quality content, publicity, resources, building long term success into initial planning, and technical and language issues. The paper also considers some of the rewards and opportunities that involvement in this project has conferred upon its editor. In the case of IJBS the editor happens to be its founder but this need not always be the case. This is the experience of one journal, not an attempt to establish rules by which all journals should operate.
