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  • 标题:rEguLatorY PoLicY iN thE u.s. MuLtichaNNEL VidEo PrograMMiNg distriButioN (MVPd) iNdustrY: BasEd oN thE historY oF thE dirEctV corPoratioN
  • 作者:sangho seo ; Ph.d. Assistant Professor Department of Mass Communication Konkuk University Republic of Korea
  • 期刊名称:Feedback
  • 印刷版ISSN:0147-4871
  • 电子版ISSN:1947-2366
  • 出版年度:2009
  • 卷号:50
  • 期号:06
  • 出版社:Broadcast Education Association
  • 摘要:AbstRACt The Direct Broadcasting Satellite (DBS) industry has devel- oped extensively and is still undergoing development due to the unique way it delivers high quality video service to millions of customers through 18-inch dishes. Among various DBS opera- tors, DirecTV has played a critical role in the development of direct broadcasting satellite service and multichannel video programming distribution (MVPD) industry in the United States. In light of the evolution of DirecTV Corporation, this essay discusses the technological progress, competition, and related policies that have been developed with the history of the DirecTV in the U.S. MVPD industry.
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