摘要:AbstRACt
The Direct Broadcasting Satellite (DBS) industry has devel-
oped extensively and is still undergoing development due to the
unique way it delivers high quality video service to millions of
customers through 18-inch dishes. Among various DBS opera-
tors, DirecTV has played a critical role in the development
of direct broadcasting satellite service and multichannel video
programming distribution (MVPD) industry in the United
States.
In light of the evolution of DirecTV Corporation, this essay
discusses the technological progress, competition, and related
policies that have been developed with the history of the
DirecTV in the U.S. MVPD industry.