According Ferlosio (2010) 1 culture in general, and especially the culture of the stadium, has always been so congenital, an instrument of de-subjectification political and social control. Thus, the Olympics, Pan American, South American (...) go from sign to symbol ... no longer a series of sports, tools, scenarios, people and country ... stop being a natural number and appear as a social construction SHOW sets; container messages, pro ¬ staged propaganda, full of ideas competition, politics, ideology, occultations and visible, of frames, classifications and framing concerned to drive with our sponsorship and pocket allowance, tax is placed at the service of a government institution which does not always respond to the interests of the majority.