摘要：The study assesses the survival strategies implemented by manufacturing firms during
hyperinflationary period 2005 to 2008 in Zimbabwe. Evidence from literature reviewed
indicated that firms can implement different strategies to survive under hyper-inflation
environment. Survey method was applied to manufacturing firms in Harare. Questionnaires
were used for data collection from a 100 firms. Survey findings revealed that firms applied
different strategies such as quantity reduction, decentralization of decision making, reducing
quality of products, development of syndicates, shorter pay periods and other forms of
financial, marketing and purchasing strategies. Firms which were reluctant in adopting
survival strategies collapsed in business. Therefore, survival strategies were of paramount
importance for companies in hyper inflationary environments.
