Research suggests that the use of concept maps enhances learning transfer and retention. This paper presents a case study on the use of a hybrid concept/mind-mapping online strategy (E-mapping) to develop critical reading skills in first year Egyptian students enrolled at the American University in Cairo. Seventy students participated in the study and data were collected over two semesters. E-maps and assignment-specific rubrics were used to assess learning. Student feedback was collected via early and late semester surveys and a mid-semester assessment. Results show that E-mapping is a potentially powerful active learning tool which goes beyond developing strong reading skills and enhancing class participation. It enhances critical thinking and helps students acquire visualization skills by which they can communicate ideas using imagery. It is also an assessment tool that permits instructors to gain insight into their students’ analytical and synthetic skills. Although the majority of students in this study recognized the benefits of E-mapping, many of them found it a time consuming approach and believed it represented too much work.