摘要：Entrepreneurs are investors who start their own businesses. What drives entrepreneurs?
This article discusses social capital in relation to music entrepreneurship to determine what
drives those who have recently started businesses to take on the endeavor of starting a business.
In this article concept of social capital is applied to music entrepreneurship, specifically
the concept of strategic creativity. An overview of the socioeconomic variables and motivations
is provided for explaining entrepreneurial aspirations alongside individual characteristics of
entrepreneurs, and how they relate to the psychology of entrepreneurship within the music
industry as compared to other forms of business. Social and strategic entrepreneurship is
evaluated and related to the motivation of musical entrepreneurs
关键词：Music, Entrepreneurship, Social Capital, Strategic Creativity, Motivations
