摘要：In order to run their organizations, meet their budgets, and fulfill their operational responsibilities, managers and staff at university presses have focused most of their energies on the traditional elements of their businesses: the production of print books and journals. It is no longer possible for university presses to rely on their traditional operations and missions to carry them forward. The current environment demands risk-taking, new approaches, innovative models, and a workforce willing and able to engage in these activities. To respond to this challenge, a university publisher needs to establish a research and development (R&D) group within the press that will focus exclusively on helping scholars develop innovative models of scholarly communication, emphasizing new thinking about content, technical functionality and tools, and strategic partnerships.
