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  • 标题:DEMO-SOCIAL DETERMINANTS OF EUROPEAN CONSUMER BEHAVIOUR
  • 本地全文:下载
  • 作者:Danu Marcela-Cornelia
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2010
  • 卷号:XIX
  • 期号:01
  • 页码:191-191–195
  • 出版社:University of Oradea
  • 摘要:The components of demo-social macroeconomic level but especially in the continental context were decisive action on both exponents of the supply and the demand; the businessman need to know features, character and effects of these variables on the functionality they produce while the European market and national. From the range of the demo-social components, I referred to the social classes, the reference groups, the area of residence, taking into consideration reality that these components carries on business in general, particularly on the consumer, a long-term determination so, their knowledge as fair provides managers can develop policies and strategies consistent with these conditions.
  • 关键词:demographic-social determinants, social class, reference groups, family, residence environment, inter-variable correlations
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